Comments on: Bloggers beware: Transparency is now the law. http://greenmarketingblog.com/2009/10/27/bloggers-beware-transparency-is-now-the-law/ Just another WordPress weblog Thu, 2 Sep 2010 13:39:33 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Toby Barazzuol http://greenmarketingblog.com/2009/10/27/bloggers-beware-transparency-is-now-the-law/comment-page-1/#comment-108 Toby Barazzuol Tue, 03 Nov 2009 04:26:46 +0000 http://greenmarketingblog.com/?p=185#comment-108 It's true, transparency is fundamental to doing business today. Consumers are intelligent and they have lots of resources available to them to help them make buying decisions that are based on more than simple product claims. Successful companies will need to operate with transparency, and in turn this will create the need to generate real and substantial "content". In other words, what is your company really up to, and is it meaningful beyond a simple marketing message. It’s true, transparency is fundamental to doing business today. Consumers are intelligent and they have lots of resources available to them to help them make buying decisions that are based on more than simple product claims.

Successful companies will need to operate with transparency, and in turn this will create the need to generate real and substantial “content”. In other words, what is your company really up to, and is it meaningful beyond a simple marketing message.

]]> By: Gladys: Eco Friendly Binders http://greenmarketingblog.com/2009/10/27/bloggers-beware-transparency-is-now-the-law/comment-page-1/#comment-105 Gladys: Eco Friendly Binders Wed, 28 Oct 2009 00:49:04 +0000 http://greenmarketingblog.com/?p=185#comment-105 Transparency is definitely critical. Unfortunately, too many bloggers feel that they must be perfect, so they are reluctant to be completely transparent. Hopefully, most will understand that their imperfections are what make them human, real and worth reading. Carolyn: Right on, Gladys. That's what makes blogs and podcasts so juicy. It's real. Transparency is definitely critical. Unfortunately, too many bloggers feel that they must be perfect, so they are reluctant to be completely transparent. Hopefully, most will understand that their imperfections are what make them human, real and worth reading.

Carolyn: Right on, Gladys. That’s what makes blogs and podcasts so juicy. It’s real.

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