GREENTELLIENCE is here. Putting the logic into ecologic.
November 28th, 2009 by Carolyn Parrs & Irv Weinberg, Mind Over Markets
In today’s rapidly expanding green market, there is no greater challenge facing marketers of green goods and services than making their brand or service relevant to the here and now. One thing is for sure, it won’t be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.
To help you navigate this rugged road in the maturing green marketing, we’ve launched GREENTELLIGENCE, our news and viewsletter that brings green marketing down to earth. In it, you will find green marketing case studies, highlights from our Green Marketing Blog, a Brand-Aid offer, and more.
We, at Mind Over Markets (better known as MOM), have a simple philosophy. We believe in bringing logic to the ecologic message– creating sound strategic reasoning that results in shifting consumer purchase habits. So read on! And if GREENTELLIGENCE ends up on your “must read” list, remember to sign up to receive it each month. And if you really like it, pass it on to a friend.
Enjoy!
