GREENTELLIENCE is here. Putting the logic into ecologic.
November 28th, 2009 by Carolyn Parrs & Irv Weinberg, Mind Over Markets
In today’s rapidly expanding green market, there is no greater challenge facing marketers of green goods and services than making their brand or service relevant to the here and now. One thing is for sure, it won’t be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.
To help you navigate this rugged road in the maturing green marketing, we’ve launched GREENTELLIGENCE, our news and viewsletter that brings green marketing down to earth. In it, you will find green marketing case studies, highlights from our Green Marketing Blog, a Brand-Aid offer, and more.
We, at Mind Over Markets (better known as MOM), have a simple philosophy. We believe in bringing logic to the ecologic message– creating sound strategic reasoning that results in shifting consumer purchase habits. So read on! And if GREENTELLIGENCE ends up on your “must read” list, remember to sign up to receive it each month. And if you really like it, pass it on to a friend.
Enjoy!
December 1st, 2009 at 5:48 am
Although, as you rightly point out, it’s a time of ‘economic concern’ – here in the UK as elsewhere – well-established solar thermal companies such as SolarUK, designers of the LaZer2 system, are finding that business is holding up well. Potential new clients continue to get in touch. The reason is that gas and electricity prices carry on going up and up: so a solar hot water system is looking increasingly cost effective in comparison.
http://solarukweblog.wordpress.com/2009/10/14/solar-energy-set-to-close-the-gap-on-fossil-fuels/
December 18th, 2009 at 6:34 am
I think Greentelligence is greentastic! Green businesses today, especially the start-up ones could really use some help and advice. It’s great that you’ve included case studies in the newsletter. I’m definitely passing this on. More power to you!
December 19th, 2009 at 4:54 pm
Thank you Zsa Zsa. If you liked our November issue, check out our December issue at http://www.mindovermarkets.com/what/newsletter.php.
More case studies and a great article on Social Media Lessons of 2009. Check it out! Carolyn