Comments on: You Can’t Just Build Green. You Have to Sell Green Too.

By: Carolyn Parrs & Irv Weinberg

Carolyn Parrs & Irv Weinberg — Wed, 29 Jun 2011 16:56:24 +0000

Thank you Tyson. That’s what we do here. Dig in deep to find the sweet spot in sustainability marketing. I think green has a long way to go to make it meaningful to the mainstream consumer. Mad Ave tactics just don’t work. Check out our newest post, “Is compassion the key to sustainable brands?” Let’s keep the conversation going. — Carolyn Parrs

By: Tyson Reay

Tyson Reay — Sun, 26 Jun 2011 04:06:19 +0000

Most people want to be eco-friendly but for the most part at least currently sometimes going green technlogoy is not financially a good idea currently.I have looked at eco-friendlyand green technology alternatives like igo green charger and have adapted where it makes financial sense. So far I have also installed solar panels on my home but while looking for a electric car I find the cost doesnt justify it for me. While I am passionate about making green choices and opting for green technology whenever possible it is up to people like you and I to spread awareness and let the companies know there is a demand. Your website looks popular and I think you can help influence society with your insight and green technology tips. By the way I found your site by searching ” You Can’t Just Build Green. You Have to Sell Green Too. | Green Marketing Blog ” and you were the first result. So I think your website is a perfect platform to discuss ideas that are thought provoking to help influence your readers to go green. – Good luck with your site, you deserve all the success! Please continue to talk about more eco-tips/green tech, every idea helps us get closer day by day!

By: RitaF

RitaF — Tue, 29 Dec 2009 00:07:21 +0000

In a world where half the population is having a difficult time living day-to-day there seems to be something out of wack with stories about $2 million dollar homes lacking the WOW factor.

By: Lesley LEED AP

Lesley LEED AP — Mon, 28 Dec 2009 18:35:14 +0000

You address my argument for greenwashing in the last paragraph there. I think we are seeing the end of greenwashing because so many people are now becoming interested and knowledgeable about green practices. Consumers will start asking questions and know when a company is just using jargon to persuade them. In reference to your WOW factor, I’m starting to see more and more BEAUTIFUL LEED buildings. I read an article yesterday saying that architecture is art that doesn’t hang on a wall. LEED has made that very true, and I believe it is for the same reason you mentioned. Everyone worries about the price. It may not be enough for them to do that the building is doing good environmentally; some people have to actually see the good (in terms of design). LEED buildings are gorgeous. Their designs are so modern and edgy. LEED has truly caused architecture to become art.