Comments on: Take the Green Marketing Challenge – Natural Clothing Company http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/ Just another WordPress weblog Mon, 5 Dec 2011 22:18:28 -0600 hourly 1 http://wordpress.org/?v=3.1.4 By: board shorts http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/comment-page-1/#comment-1566 board shorts Thu, 21 Apr 2011 07:33:03 +0000 http://greenmarketingblog.com/?p=585#comment-1566 This excellent information because if I learn made me have more wisdom , more or less for some reason offline. You want onto acknowledgment for your all embracing scope along the lines of information to share with you around with them acknowledgment . This excellent information because if I learn made me have more wisdom , more or less for some reason offline. You want onto acknowledgment for your all embracing scope along the lines of information to share with you around with them acknowledgment .

]]> By: Natty Love Fashion http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/comment-page-1/#comment-1297 Natty Love Fashion Tue, 15 Feb 2011 03:43:21 +0000 http://greenmarketingblog.com/?p=585#comment-1297 Howdy I found this web site by mistake, i used to be looking out Infobahn for brand new Designer Fashion after I chanced on your webpage, i have to say your webpage is de facto cool I simply love the layout, its amazing!. I’m strapped for time at the instant to totally browse your webpage however I actually have favorited it and conjointly subscribed for your RSS feeds. i'll be back after I liberate your time. thanks for a good blog. Howdy I found this web site by mistake, i used to be looking out Infobahn for brand new Designer Fashion after I chanced on your webpage, i have to say your webpage is de facto cool I simply love the layout, its amazing!. I’m strapped for time at the instant to totally browse your webpage however I actually have favorited it and conjointly subscribed for your RSS feeds. i’ll be back after I liberate your time. thanks for a good blog.

]]> By: seozulu http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/comment-page-1/#comment-554 seozulu Fri, 07 May 2010 15:08:41 +0000 http://greenmarketingblog.com/?p=585#comment-554 that was n good article and many new information for me... thanks sarah that was n good article and many new information for me… thanks sarah

]]> By: Carolyn Parrs & Irv Weinberg http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/comment-page-1/#comment-541 Carolyn Parrs & Irv Weinberg Fri, 23 Apr 2010 22:38:38 +0000 http://greenmarketingblog.com/?p=585#comment-541 Kathleen, Thanks for the contribution. Lots of great thinking! And we agree, a couple of widgets won't do it. But I think we said that already. Carolyn Kathleen,
Thanks for the contribution. Lots of great thinking! And we agree, a couple of widgets won’t do it. But I think we said that already. Carolyn

]]> By: Kathleen http://greenmarketingblog.com/2010/04/19/take-the-green-marketing-challenge-natural-clothing-company/comment-page-1/#comment-540 Kathleen Wed, 21 Apr 2010 13:48:07 +0000 http://greenmarketingblog.com/?p=585#comment-540 I agree the site has issues but I don't think they can be resolved with adding a widget so customers can mix and match outfits. I think the site needs an overhaul to address the clutter and reduce consumer confusion. Consumer confusion is not to be confused with being able to find things; you have to direct their shopping experience (admittedly a difficult prospect). The matter of creating outfits is better resolved with effective cross merchandising, in effect, pre-selected cherry picked suggestions (you know your inventory better than the customer does). Lacking cohesive display execution, I was unable to analyze the basic precepts of line continuity. It's only through continuity that one can cross merchandise to find any holes in the merchandising mix (and presumably fill those in, directing either product development or purchasing; I don't know if you make your own stuff, another unclear message). While line sheets are typically used in pre-production, the same format can be used to organize, present and sell each color or style story. Also, sizing information is sketchy at best with sizing all over the map across the retail spectrum (I know a designer who weighs 180lbs+ who insists she's a small). Photography needs to be re-done, it currently appears as a mish mash of vendor supplied stock images, coupled with recreational shots presumably taken by NCC staff. Details are difficult to discern; images are need a central cohesive focus. A visitor needs to go too many clicks deep to see detail (sans a teaser to motivate them to do so) to get the detail they're looking for. Generally, prices are moderate if not a bit low but the pricing strategy is insufficient to entice purchasers owing to much of the above. I'd recommend a professional web site developer and photography. Also a book written by Steve Krug called _Don't make me think_. And of course, entries on my site that explain all of this in much more detail. Since there is much to be done, drilling it down: Read Steve Krug (dated but salient). Stuff on my site Hire a web developer Photography. The latter two cost money, you can raise your prices while retaining value in the mind of the consumer. I agree the site has issues but I don’t think they can be resolved with adding a widget so customers can mix and match outfits. I think the site needs an overhaul to address the clutter and reduce consumer confusion. Consumer confusion is not to be confused with being able to find things; you have to direct their shopping experience (admittedly a difficult prospect).

The matter of creating outfits is better resolved with effective cross merchandising, in effect, pre-selected cherry picked suggestions (you know your inventory better than the customer does). Lacking cohesive display execution, I was unable to analyze the basic precepts of line continuity. It’s only through continuity that one can cross merchandise to find any holes in the merchandising mix (and presumably fill those in, directing either product development or purchasing; I don’t know if you make your own stuff, another unclear message). While line sheets are typically used in pre-production, the same format can be used to organize, present and sell each color or style story. Also, sizing information is sketchy at best with sizing all over the map across the retail spectrum (I know a designer who weighs 180lbs+ who insists she’s a small).

Photography needs to be re-done, it currently appears as a mish mash of vendor supplied stock images, coupled with recreational shots presumably taken by NCC staff. Details are difficult to discern; images are need a central cohesive focus. A visitor needs to go too many clicks deep to see detail (sans a teaser to motivate them to do so) to get the detail they’re looking for.

Generally, prices are moderate if not a bit low but the pricing strategy is insufficient to entice purchasers owing to much of the above. I’d recommend a professional web site developer and photography. Also a book written by Steve Krug called _Don’t make me think_. And of course, entries on my site that explain all of this in much more detail.

Since there is much to be done, drilling it down:
Read Steve Krug (dated but salient).
Stuff on my site
Hire a web developer
Photography.

The latter two cost money, you can raise your prices while retaining value in the mind of the consumer.

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