Comments on: The Why Before You Buy http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/ Just another WordPress weblog Mon, 5 Dec 2011 22:18:28 -0600 hourly 1 http://wordpress.org/?v=3.1.4 By: Carolyn Parrs & Irv Weinberg http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-664 Carolyn Parrs & Irv Weinberg Thu, 02 Sep 2010 13:39:33 +0000 http://greenmarketingblog.com/?p=712#comment-664 Thank you Giorgio. And no one knows taste better! Turn up the taste buds like never before and watch them flock. Thank you Giorgio. And no one knows taste better! Turn up the taste buds like never before and watch them flock.

]]> By: giorgio brcic http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-657 giorgio brcic Fri, 27 Aug 2010 08:51:55 +0000 http://greenmarketingblog.com/?p=712#comment-657 i am italian..i FULLY agree with the matter of taste and appealing aspect of food!!it is the strongest "weapon" that natural food can use against the domination of industrial food i am italian..i FULLY agree with the matter of taste and appealing aspect of food!!it is the strongest “weapon” that natural food can use against the domination of industrial food

]]> By: Justin Gray http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-639 Justin Gray Fri, 13 Aug 2010 17:36:38 +0000 http://greenmarketingblog.com/?p=712#comment-639 Great read. Thanks for the post. Great read. Thanks for the post.

]]> By: Alan - $100K Small Business Coach http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-623 Alan - $100K Small Business Coach Wed, 21 Jul 2010 03:11:31 +0000 http://greenmarketingblog.com/?p=712#comment-623 As a marketing coach, I have several clients that are in the "green" field. When selling anything in the "green" field it's important to realize that there are different motivators for different people. Actually, I've discovered that more people are motivated by these things in this order of priority, o money generated o money saved o green and conservation conscious It's nice to believe that many people will be motivated to protect the environment, and I wish more were environmentally concious, but there are some that are motivated only by the money, fewer that are motivated by environment awareness, and some that are somewhere in between. In fact, as a marketing coach helping clients find greatest measurable response when it comes to talking about building a green home, or remodeling with "green" in mind, developing an alternate energy source . . . the response rates will be higher IF you highlight the money generated first and foremost, followed by money saved, and finally by conservation issues. I recommend using all of them, with the highlights on money, while including the green side of the coin. As a marketing coach, I have several clients that are in the “green” field.

When selling anything in the “green” field it’s important to realize that there are different motivators for different people.

Actually, I’ve discovered that more people are motivated by these things in this order of priority,
o money generated
o money saved
o green and conservation conscious

It’s nice to believe that many people will be motivated to protect the environment, and I wish more were environmentally concious, but there are some that are motivated only by the money, fewer that are motivated by environment awareness, and some that are somewhere in between.

In fact, as a marketing coach helping clients find greatest measurable response when it comes to talking about building a green home, or remodeling with “green” in mind, developing an alternate energy source . . . the response rates will be higher IF you highlight the money generated first and foremost, followed by money saved, and finally by conservation issues.

I recommend using all of them, with the highlights on money, while including the green side of the coin.

]]> By: Kathy Garolsky http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-621 Kathy Garolsky Tue, 20 Jul 2010 03:44:04 +0000 http://greenmarketingblog.com/?p=712#comment-621 I learned so much in this post.Thanks you for sharing this. -kathy I learned so much in this post.Thanks you for sharing this.

-kathy

]]> By: Glass Bottles http://greenmarketingblog.com/2010/07/12/the-why-before-you-buy/comment-page-1/#comment-603 Glass Bottles Fri, 16 Jul 2010 12:59:57 +0000 http://greenmarketingblog.com/?p=712#comment-603 Great post. I learned much more than I thought I would this morning! Great post. I learned much more than I thought I would this morning!

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