Our teleseminar “How Market Research Becomes Market Results: Turning Data into Dynamic Creative in Green Communications” was one of our best yet. Linda Gilbert, CEO of EcoFocus Worldwide, is a market research whiz and many golden nuggets of whizdom were shared between she and Irv. If you want to know the latest consumer attitudes toward green and how to take those findings and create dynamic messaging across all your communications, listen to this.
Linda Gilbert is the CEO of EcoFocus Worldwide. She has more than 25 years experience working tracking consumer trends and applying the learnings to brand and communication strategies. EcoFocus conducts ground-breaking consumer research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace.
Their clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.
Irv Weinberg is a Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.
He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.
Inquiry: What marketing topics do you want us to feature in our Green Marketing Masters Teleseminars?