Is compassion the key to sustainable brands?
June 29th, 2011 by Carolyn Parrs , Mind Over MarketsWe know plastic water bottles are overwhelming our landfills and severely clogging mother earth’s pores, yet we mindlessly grab a bottle when offered. We know pesticide-free apples are way better for us, but still we eat the heavily sprayed ones. Here’s the dilemma: We say want green products and healthy foods, but we don’t back up our words with actions. The very actions, Dr. Renee Lertzman says, “…we know from an ecological, economic, political and spiritual standpoint would do us all a lot of good.” So what’s holding us back? Why are we talking the talk, but not walking the walk?
Renee has some answers. She’s a writer, researcher and communications consultant focusing specifically on the psychological dimensions of sustainability. Her article “The Myth of Apathy” laid out some concrete truths and insights into this dilemma, so I invited her on Women Of Green to share those with me. What I uncovered is a fresh, new perspective on what it means to be green and how to engage the mainstream consumer in really caring about the environment. A very cool interview so listen in!
Listen to interview with Dr. Renee Lertzman here.
About my guest: Dr. Renee Lertzman provides practical and professional guidance on sustainability communications, public engagement, and outreach strategies. Through consultations, presentations, and the development of written materials and online resources, Dr. Lertzman helps companies, organizations, and individuals incorporate psychodynamic and psychosocial dimensions into the planning, design and implementation of communications initiatives.
– Carolyn Parrs
July 5th, 2011 at 5:23 am
Thanks for sharing this interview. It is so true that most of us just talk about going green but still prefer the same lifestyle without caring.
July 15th, 2011 at 4:27 pm
I appreciate the interview… It is funny to think that the things we do for good health, will end up biting us in the end.
September 6th, 2011 at 3:57 am
Plastic water bottles are obviously not environmentally sustainable. But when you do care about your health and do not want to buy a Coke when you are thirsty, what is ethical right to do then? Do we have a good alternative?