Is Your Green Business Turning Brown?
November 1st, 2011 by Carolyn Parrs & Irv Weinberg , Mind Over Markets
Every once in a while, we do a shameless promotion at Mind Over Markets. Forgive us, this is one of them…
“It’s the economy, stupid.” That’s what most green business gurus are saying today. Some are even going so far to say that green is dead. That’s simply not true. What’s dead are the messages that marketers are putting out there like, “It’s easy being green,” or “We’re saving the planet one (fill in the blank) at a time.” People don’t buy products or services to save the planet, they buy them to save and help themselves.
If your core messaging is not motivating your customers to engage in your business, if you are not getting it out there through the mediums that matter, we can help.
Mind Over Markets (affectionately known at MOM) has been living, breathing, designing, writing and promoting green products and services for over 10 years. Let us help you bring your business to a new level in this leveled market.
Announcing our Green Business Booster
This in-depth, hands-on, highly interactive process is designed to electrify your communications and take it to a whole new level. Here’s how we do it:
Where You Are Now. We will review of your digital and printed marketing communications including website, company brochure, etc. to evaluate where you are now. This includes a deep dive into your social media marketing efforts and communications.
Where You Want To Go. After reviewing your current communications, we will facilitate a highly interactive and creative process with you we call our Green Brand Discovery Session. This process will clearly position and message your product or service in order to capture its unique promise of value in a way that is meaningful to your target audiences.
How to Get There. Our Green Business Booster will help identify potent strategies to effectively communicate your message to your target audiences.
Making It Happen. This is where the rubber meets the road. Your three 60 minute Green Marketing Coaching Sessions will help you implement the communication and marketing strategies outlined in your Discovery Session. Now you’re rolling.
For more info on our in-depth Green Business Booster, contact carolyn@mindovermarkets.com or call 505-989-4004.
Green is here to stay. Are you?
