Every once in a while, we do a shameless promotion at Mind Over Markets. Forgive us, this is one of them…

“It’s the economy, stupid.” That’s what most green business gurus are saying today. Some are even going so far to say that green is dead. That’s simply not true. What’s dead are the messages that marketers are putting out there like, “It’s easy being green,” or “We’re saving the planet one (fill in the blank) at a time.” People don’t buy products or services to save the planet, they buy them to save and help themselves.

If your core messaging is not motivating your customers to engage in your business, if you are not getting it out there through the mediums that matter, we can help.

Mind Over Markets (affectionately known at MOM) has been living, breathing, designing, writing and promoting green products and services for over 10 years. Let us help you bring your business to a new level in this leveled market.

Announcing our Green Business Booster

This in-depth, hands-on, highly interactive process is designed to electrify your communications and take it to a whole new level. Here’s how we do it:

Where You Are Now. We will review of your digital and printed marketing communications including website, company brochure, etc. to evaluate where you are now. This includes a deep dive into your social media marketing efforts and communications.

Where You Want To Go. After reviewing your current communications, we will facilitate a highly interactive and creative process with you we call our Green Brand Discovery Session. This process will clearly position and message your product or service in order to capture its unique promise of value in a way that is meaningful to your target audiences.

How to Get There. Our Green Business Booster will help identify potent strategies to effectively communicate your message to your target audiences.

Making It Happen. This is where the rubber meets the road. Your three 60 minute Green Marketing Coaching Sessions will help you implement the communication and marketing strategies outlined in your Discovery Session. Now you’re rolling.

For more info on our in-depth Green Business Booster, contact carolyn@mindovermarkets.com or call 505-989-4004.

Green is here to stay. Are you?

 

Following in the footsteps of Paul Newman’s book Shameless Exploitation , the message below is our version.  We promise we won’t make a habit of it but hey, we’re a marketing company. Sometimes we can’t help ourselves.  

 

 

 

 

If your green product or service is experiencing one or more of these seven symptoms, you may be suffering from a common branding ailment, Message Deprivation. Warning signs include: 

• Irrelevantitis
• Strategic deficit disorder
• Acute me-tooism
• Chronic loftiness
• Message myopia
• Persistent invisibility
• Mainstreamophobia

After helping companies with these distressing, sometimes chronic symptoms for more than 10 years, we have found one trusted prescription that has been effective over and over again – especially in the maturing green market.

Relevancy. Making your product and message relevant to the here and now. One thing we know for sure, it won’t be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.

The solution will be bringing your message down to earth, taking it from a cause to a because, and making it meaningful to the issues, concerns and needs of everyday people’s everyday lives.

To do that, you have to leave traditional thinking and messaging behind. You have to let Kermit return to his lily pad and expand your message beyond the planet to include the people living on it. 

That’s the kind of Brand AID we offer at Mind Over Markets. Every day for every client we bring logic to ecologic and appeal to the heart and the head in equal measure.

THE DOCTOR IS IN! Call Mind Over Markets (better known as MOM) now for a free ½ hour check-up. We promise you’ll feel better in the morning. This prescription expires December 15, 2009. Call 505 989 4004 or email us for urgent care.