Our teleseminar “How Market Research Becomes Market Results: Turning Data into Dynamic Creative in Green Communications” was one of our best yet. Linda Gilbert, CEO of EcoFocus Worldwide, is a market research whiz and many golden nuggets of whizdom were shared between she and Irv. If you want to know the latest consumer attitudes toward green and how to take those findings and create dynamic messaging across all your communications, listen to this.

Presenters

Linda Gilbert is the CEO of EcoFocus Worldwide. She has more than 25 years experience working tracking consumer trends and applying the learnings to brand and communication strategies. EcoFocus conducts ground-breaking consumer research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace.

Their clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.

Irv Weinberg is a Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.

Inquiry: What marketing topics do you want us to feature in our Green Marketing Masters Teleseminars?

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They’re back! Our Green Marketing Masters Teleseminars with some of the most progressive, savvy, cool green marketers on the planet. This month, we’re super excited to have Linda Gilbert from EcoFocus as our featured guest. Here’s what’s up for April…

How Market Research Becomes Market Results: Turning Data into Dynamic Creative in Green Communications

When you have meaningful marketing research as the basis of your communication, your messaging will be stronger, highly strategic and more persuasive. In this teleseminar, our presenters will discuss:

Recent research findings in green and sustainability consumer trends

The emerging mainstream consumer targets for sustainability benefits and what is most important to their purchase decisions

How to take supporting data and consumer insights and turn them into a successful communications strategy

Why saving the planet is not longer a primary motivational trigger and where to go next

Special focus on marketing to EcoAware Moms and Dads: The new parenting archetype for the 21st Century

Teleseminar Sign-up

Date: Wednesday, April 13, 2011; Time: 9:00 am Pacific time; 12 noon Eastern time (1 hour)

Click Here to Register

Presenters

Linda Gilbert is the CEO of EcoFocus Worldwide. She has more than 25 years experience working tracking consumer trends and applying the learnings to brand and communication strategies. EcoFocus conducts ground-breaking consumer research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace.

Their clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.

Irv Weinberg is a Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.

Irv is also a well-published blogger on many green websites and social communities including his own Green Marketing Blog. He is a featured author in Reuters’ book for C-level executives called Inside the Minds: Greening your Business.

Join us and send in your questions. Inquiring minds want to know…

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We had a lively conversation with Sandy Skees from Communications 4 Good and Irv Weinberg from Mind Over Markets on integrating PR into your marketing mix in today’s sustainability communications world. If you missed it or want to review the many nuggets of PR wisdom that were shared, here’s the link to this information-rich presentation.

PR Strategy in Today’s Sustainability Communications World

The Presenters

Sandy Skees, CEO and founder of Communications 4 Good, a public relations/communications agency, provides businesses, early stage companies and organizations with sustainability communications consulting and program implementation.

Irv Weinberg, Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

Do you have any PR nuggets or success stories you would like to share?

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PR is one of the most effective and sought after tools for business building, especially in the green space. Our featured guest this month, Sandy Skees, a well-known PR expert and owner of Communications 4 Good, will share ways to leverage communications as a strategic component of your sustainability initiative. Joining her is Irv Weinberg, co-founder of Mind Over Markets, and long-time copywriter and blogger.

In this teleseminar, Sandy and Irv will:

Provide insights on how to assess and maximize the relative value to your sustainable brand campaign of earned media (PR), paid media (advertising), owned media (website) and social media (consumer generated).

Discuss how to integrate PR into your marketing mix and the role it has in creating advocates, removing barriers and accelerating acceptance.

Share insights on how to write a compelling press release that intrigues journalists and gets noticed.

Presenters

Sandy Skees, CEO and founder of Communications4Good, a public relations/communications agency, provides businesses, early stage companies and organizations with sustainability communications consulting and program implementation.

At Communications4Good, Sandy is creating a language of goodness that gives business a way to focus, talk about, share, motivate and implement change in the world — change that values people, respects planetary resources and fosters prosperity. Her trademarked methodology assesses organizational assets, legacy, vision, human capital, business goals and market conditions to unlock the goodness inside of business through the power of language, stories, and communication.

With more than 20 years experience at global and boutique agencies, as well as corporate marketing experience at an international technology company, Sandy is recognized for highly developed problem solving skills that bring communications solutions to Fortune 100 corporations. Previously a partner at Porter Novelli, she managed the global HP account team in 20 cities/10 countries around the world and served on the Global Citizen Task Force and Pro Bono Initiative, working with Vday and Freedom from Hunger.

Irv Weinberg, Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.

Irv is also a well-published blogger on many green websites and social communities including his own Green Marketing Blog. He is a featured author in Reuters’ book for C-level executives called Inside the Minds: Greening your Business.

To Register

Date: Wednesday, November 17, 2010; Time: 10:00 am Pacific time; 1:00 pm Eastern time (1 hour)

Click Here to Register for PR Strategy in Today’s Sustainability World.

To hear our October Teleseminar “Leveraging Social Media for Sustainable Business” with Joey Schepp and Carolyn Parrs, click here.

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If you missed our September Green Marketing Masters teleseminar, “Avoiding Meaningless Messaging in Your Green Marketing,” or you just want to hear it again because it was so darn enlightening for you, here it is: Green Marketing Masters Teleseminar – Sept 2010

What is a “meaningless message”?

How do you get to the heart of your message for your brand?

How are green marketers cutting through the green exhaustion syndrome?

How do you develop a green marketing strategy?

At one time, being green was a differentiator. How do meaningfully identify a differentiator when everyone is green? 

From your experiences in advertising for many well known brands, what principal marketing/advertising elements still apply to the Green Campaigns your create at Mind Over Markets, and which do you change?

What is the best marketing message / strategy (conventional/ unconventional) to promote every day consumable items like eco-friendly disposable plates?

How do you talk about the sustainable things you are doing, while keeping the message from being greenwashing? 

Our Green Marketing Masters Teleseminar Series is an opportunity for you to pick the brains of some of the leading green marketing minds in the industry. Each month, we’ll present a specific topic that is highly relevant in the marketplace. Each broadcast includes time for live Q&A brain picking.

October Green Marketing Masters Teleseminar 

“Leveraging Social Media for Sustainable Business.” Social Media principles align with Sustainable Business principles; Transparent, Cooperative, Localized, Networked, Efficient and the list goes on. In this teleseminar, learn an overview of social media, how it is changing the face of media, and how sustainable business is perfectly positioned to take advantage of this disruptive technology.

Presenters: Joey Shepp, Founder and Principal at Earthsite, New Media for Sustainable Brands; with Carolyn Parrs, Principal at Mind Over Markets.

Date: Wednesday, October 27, 2010

Time: 10:00 am Pacific time; 1:00 pm Eastern time (1 hour)

Click Here to Register for October Teleseminar

For more information, call 505-989-4004.

See you on the 27th!

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Now you can pick the brains of some of the top green marketing experts in the industry in our free Green Marketing Masters Teleseminar Series. Each month, we’ll present a specific topic that is highly relevant in the marketplace. With thousands of new green products and services entering the market each year, you need to know what works, what doesn’t and get real-life, tangible marketing solutions you can use in your business to be at the top of your game in the maturing green market. Each broadcast includes time for live Q&A brain picking.

September Topic: “Avoiding Meaningless Messaging in Your Green Marketing.” Your marketing budget is too precious to allow it to miss the mark with ineffective communications. That can happen when you understand the heart but not the mind of the green-leaning consumer. Effective messages understand the real motivations and speak to the real triggers that affect behavior and influence purchase decisions. This teleseminar will help you redirect your messages so they’re right on target. 

Presenters: Irv Weinberg and Carolyn Parrs, Principals of  Mind Over Markets

Moderator: David Wolf of Small Biz America

Date: Wednesday, September 29, 2010

Time: 10:00 am Pacific time; 1:00 pm Eastern time (1 hour)

Click Here to Register for September Teleseminar

If you have a burning question for our presenters, just post it in our comment box below. For more info, call 505-989-4004. See you in September!

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