about us

To many marketers the “green world” is like the gold rush. They know there are riches out there and they are desperate to stake their claim. Not unlike those stalwart 49ers who rushed out into the wilderness with pick and shovel in hand, today’s modern marketers may find the nuggets equally hard to find.

Delivering a persuasive, motivating message to the green and “wannabe” green consumer takes a lot more than enlisting Kermit the Frog or putting out a glossy, dramatic brochure with lots of pretty pictures and little substance.

The hidden nugget is this: As well meaning as the average green leaner is, there needs to be something in it for them on a very close-in and personal basis. In this tough economy we all find ourselves in right now, saving the planet is a noble gesture but a direct benefit is at least as important.

For many years, Mind Over Markets (www.MindOverMarkets.com) has helped many green companies find their way to the hidden nuggets in the green market. What began as a personal commitment to a life style more than 20 years ago, has led to a leading consultancy in green communications. Owners, Carolyn Parrs and Irv Weinberg have had long and successful careers at the top of many of America’s best known marketing and advertising agencies. Then as entrepreneurs, they began their designer pet products company, Poochi, in their basement and sold it four years later to a multi-billion dollar corporation.

Since forming our marketing communications company, Mind Over Markets, we have taken that experience and devoted it to helping green and socially responsible companies in many phases of the green revolution. Our Green Team of highly experienced marketing, strategic, graphics, web design and green research professionals combine the best of traditional marketing with the special knowledge, sensitivities, experience and understanding needed to succeed in green communications.

Our experience ranges from natural, personal care products to solar, organics, eco-friendly lawn and garden products, non-toxic paints and home cleaning products, pet supplies and more. Our popular eco-podcast, America The Green (www.AmericatheGreen.com) is a favorite on i-Tunes and the web. Because of this, we have developed a unique insight into their hearts, minds and motivational responses of the green consumer.

For more info on Mind Over Markets, our green communications company, go to http://www.mindovermarkets.com/.