about us
The world of green communications is suffering from a serious lack of effective, coherent messaging. Its messages are still just aimed at the 19% of the population whose first consideration in the purchasing decisions are planetary based – no matter what. If that’s the only group your message is targeting, you’re leaving about 81% of the population out of the equation. Bad math. Green is for everyone.
The question then is how do you message your product or service to the vast percentage of the population so that it is relevant and meaningful to their everyday lives? It certainly won’t be by wheeling out poor Kermit the Frog or by saving the planet one ‘whatever at a time’. Not in this time of economic uncertainty and green fatigue.
At Mind Over Markets, we have been engaged in creating effective green messaging for more than 10 years. We understand the need to bring green messages down to earth. To make them compelling and relevant, not just to the planet, but to the people living on it.
What can MOM do for you?
If you are ready to enter or expand your presence in the green market, MOM can help you position your company and your message so it has true impact. We offer no cookie cutter solutions. No pat answers that result from casual observation. Instead, our team of green marketing professionals with real world and world class expertise will design a green messaging platform that will motivate, educate and activate your customers to action.
Where we come from.
We have taken our long history of building powerful brand messages for Fortune 100’s from IBM to ATT to Dr. Pepper, Macy’s, British Airways, and more, and brought all that time-tested expertise to the green market. We have taken our entrepreneurial successes, launching our own consumer products company and in four years selling it to one of the world’s largest consumer products company. And most of all, our personal commitment to a green lifestyle and world.
