bios
IRV WEINBERG is co-founder of Mind Over Markets, a dedicated green marketing communications company in Santa Fe, New Mexico. He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies and well as non-profit organizations and small to medium-sized businesses nationwide.
Irv and his partner, Carolyn Parrs, are featured authors on green marketing in Thomson Reuters’ book, Inside the Minds: Greening Your Business. The marketing team were also creators and co-hosts of America the Green, one of the top-ranked environmental podcasts on iTunes. Irv is also a frequent speaker and well-published blogger on many green websites and social communities.
For the last 10 years, Irv has taken his long experience and devoted it to helping companies bring the green message to consumers everywhere. He understands the need and systems necessary to bring green to the mainstream by creating messages that are both persuasive and relevant. It is this understanding of the hearts and minds of the green consumer that has made Irv a sought-after keynote speaker, writer, blogger and marketing specialist in the green world.
Irv is well known for his many advertising and marketing successes on Madison Avenue including his breakthrough, “America’s Most Misunderstood Soft Drink” campaign for Dr. Pepper. He helped build the brand from a regional soft drink to #3 behind Coke and Pepsi. It is still the standard against which all Dr. Pepper advertising is measured and currently stands with the best in the permanent collection in the Advertising Hall of Fame.
In addition to his many Madison Avenue years, Irv is a seasoned, successful entrepreneur. The Con Agra Corporation, the $24 billion food conglomerate, acquired his company, Poochi, the designer pet accessory company he started in his garage and grew to national and international distribution in just four years.
CAROLYN PARRS is co-founder of Mind Over Markets, a dedicated green marketing communications company in Santa Fe, New Mexico. For over 10 years, she has helped businesses and organizations tap into the green revolution and excel.
Her current clients range from solar power to organics, green cleaning services, eco-friendly lawn services and garden products, non-toxic paints and green home décor products, educational institutions, pet food, pallets and more.
Carolyn is also a Certifed Marketng and Life Coach. She works one-on-one with women launching and growing green businesses internationally. She is a featured author on Green Marketing in Thomson Reuters book series for C-level executives called Inside the Minds: Greening your Business.
She is also the host, producer and creator of Women Of Green multi-media blog and community. Women Of Green is about turning up the volume of the feminine voice in the green movement.
Carolyn is a frequent keynote speaker on the topic of green marketing and communications. Some of the venues she has presented at include Green America’s Green Business Conference, INDA Conference for the Association of the Nonwoven Fabrics Industry, the Secondary Materials and Recycled Textiles Association, University of Ottawa’s Sustainability Conference, the American Marketing Association, the American Management Association and the National Association of Women Business Owners.
She has worked as a Senior Copywriter at several top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide serving clients such as AT&T, IBM, Proctor & Gamble, General Foods, Richardson-Vicks, Manufacturers Hanover Trust and Time/Life Books.
As a 26-year old, Carolyn started her first business, Poochi Canine Couture, Inc., a company that manufactured and designed fashion pet accessories and apparel. Poochi sold in over 1,000 department stores, pet stores and chains nationwide including Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, Dayton-Hudson, the Spiegel Catalog, Target, Venture and Ames stores. After four years, Poochi was acquired by the Con Agra Corporation. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on numerous radio and cable shows such as HBO, CNN and Lifetime Channel. Print coverage includes The New York Times, L.A. Times, Wall Street Journal, Chicago Tribune, People Magazine and Cosmopolitan.
Carolyn lives in Santa Fe, New Mexico with her husband, two children, and pets, Heart, Soul and Marbleeyes. Her joy fix is playing marimba.
Member:
Green America Business Network
International Coaches Federation
Santa Fe Alliance
