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IRV WEINBERG is co-founder of Mind Over Markets (www.MindOverMarkets.com), a green marketing/business development company in Santa Fe, New Mexico. He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies and well as non-profit organizations and small to medium-sized businesses nationwide.
As a principal and founder of Mind Over Markets, Irv has helped many “green” companies achieve sustained success, including the national and international launch of celebrity Marsha Mason’s Resting In The River Organic Farm & Natural Products Company.
Understanding the need to convert solar energy from its “off the grid” image to the mainstream, Irv helped create “We Bring Solar Down To Earth” for Cedar Mountain Solar. He helped reposition BioShield Healthy Living Paint Company from just a supplier of non-toxic paint and cleaning supplies to a green lifestyle company with his “Beauty Without The Beast” campaign and increased their business by more the 62% in under six months.
Irv is also the Creator and Host of the popular eco-Podcast, America the Green (www.AmericatheGreen.com)-one of the top ranked environmental podcasts on iTunes. He is also a well-known and well-published blogger on many green websites and social communities.
As an entrepreneur, Irv has taken a concept from plan to marketplace having launched his own consumer products company, Poochi Canine Couture, Inc., which grew from a garaged-based business to one generating multimillion-dollar sales and international distribution.
His extensive experience brings a unique combination of business acumen and creative skills. Irv’s particular strengths are uncovering market niches and new opportunities for companies and organizations, repositioning products and rethinking strategic directions for maximum growth.
Member:
Co-op America Business Network
Santa Fe Green Business Network
Organic Trade Association
CAROLYN PARRS is a co-founder of Mind Over Markets, a green marketing/business development company in Santa Fe, New Mexico that helps socially responsible businesses and organizations take their companies to the next level of success. Some of her green clients include Marsha Mason’s Resting in the River Organic Farm & Natural Products, BioShield Healthy Living Paints, Santa Fe Community College Sustainability Program, and Western CT State University. www.MindOverMarkets.com. She is also a Certified Green Life and Marketing Coach working with individuals, business owners and organizations across the USA (www.WomenWithWingCoaching.com).Carolyn is the co-creator and host of the popular eco Podcast, America the Green (www.AmericatheGreen.com). Some of the guests Carolyn has interviewed include Thom Hartmann, Nell Newman of Newman’s Own, George Siemon of Organic Valley and Paul Hawken. America the Green is currently one of the top ranked environmental podcasts on iTunes.Her experience in both the creative and the business aspects of marketing led to the development and marketing of her own company, Poochi Canine Couture, Inc., a company that manufactured and designed fashion pet accessories and apparel.
Poochi sold in over 1,000 department stores, pet stores and mass market chains nationwide including Bloomingdales, Neiman Marcus, Macy’s, Harrod’s of London, Dayton-Hudson, the Spiegal Catalog, Target, Venture and Ames stores. After four years, Poochi was acquired by the second largest food company in the world. She and her products have appeared on television shows such as Good Morning America, ABC News, CBS News and on numerous radio and cable shows such as HBO, CNN and Lifetime Channel. Magazine and newspaper coverage include The New York Times, L.A. Times, Wall Street Journal, People Magazine and Cosmopolitan.
Prior to founding Poochi, she worked as a Senior Copywriter at several top New York City advertising agencies such as Benton & Bowles and Wunderman Worldwide serving clients such as AT&T, IBM, Proctor & Gamble, General Foods, Richardson-Vicks, Manufacturer’s Hanover Trust and Time/Life Books. As a Marketing Executive, her clients include Fortune 500 companies as well as non-profit organizations and small to medium-sized businesses nationwide.
In 2003, combining her marketing skills and her passion for holistic health and alternative medicine, Carolyn was the Director of Marketing at the Institute for Holistic Health Studies at Western Connecticut State University. There she helped develop, produced and marketed the Institute’s curriculum and programming. The special events she produced and marketed, featuring speakers such as Dr. Jean Houston, Dr. Joan Borysenko and Neale Donald Walsch, were enjoyed by sold-out audiences.
Carolyn is both an accomplished business woman and holistic practitioner. She has taught Meditation, Yoga and Body & Energy Therapies at universities, hospitals and public schools in NY and CT. Her talks and guided meditations include gatherings at the United Nations and Carnegie Hall.
She was also the Creator, Producer and Host of Inner Journey, a popular television talk show that focused on personal growth and health. Some of the guests Carolyn has interviewed include Dr. Bernie Siegel, Dr. Caroline Myss, Dr. Joan Borysenko and Gabrielle Roth. Inner Journey reached over 1.7 million homes in NYC, CT and NJ.
Member:
Co-op America Business Network
International Coaches Federation – NM Board member
Santa Fe Green Business Network
Organic Trade Association
Advisor: EarthCare Int’l
