Following in the footsteps of Paul Newman’s book Shameless Exploitation , the message below is our version.  We promise we won’t make a habit of it but hey, we’re a marketing company. Sometimes we can’t help ourselves.  

If your green product or service is experiencing one or more of these seven symptoms, you may be suffering from a common branding ailment, Message Deprivation. Warning signs include: 

• Irrelevantitis
• Strategic deficit disorder
• Acute me-tooism
• Chronic loftiness
• Message myopia
• Persistent invisibility
• Mainstreamophobia

After helping companies with these distressing, sometimes chronic symptoms for more than 10 years, we have found one trusted prescription that has been effective over and over again – especially in the maturing green market.

Relevancy. Making your product and message relevant to the here and now. One thing we know for sure, it won’t be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.

The solution will be bringing your message down to earth, taking it from a cause to a because, and making it meaningful to the issues, concerns and needs of everyday people’s everyday lives.

To do that, you have to leave traditional thinking and messaging behind. You have to let Kermit return to his lily pad and expand your message beyond the planet to include the people living on it. 

That’s the kind of Brand AID we offer at Mind Over Markets. Every day for every client we bring logic to ecologic and appeal to the heart and the head in equal measure.

THE DOCTOR IS IN! Call Mind Over Markets (better known as MOM) now for a free ½ hour check-up. We promise you’ll feel better in the morning. This prescription expires December 15, 2009. Call 505 989 4004 or email us for urgent care.

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