It’s hard to wake up in the morning these days and watch the continuing gush of the Gulf oil spill and not think shudder about the consequences of not going green. It’s amazing that every alternative energy option is not being pursued the way weapons technology would be during a war. Make no mistake about it, we are at war and the enemy is coming ashore in the Gulf everyday. Would we allow even for a minute an invasion of American soil? Worse, this is only the most visible spill, there are many more that go unreported.  

It’s amazing that green energy companies are not seizing the moment to rally all of us to insist, demand and scream at the top of our lungs about the current and constant need to green up everything we do. It’s amazing that we are holding onto this dangerous, rapidly depleting, filthy 19th century form of energy that has us by the throat and budget.    

Yes, someday the leak will stop. And yes, someday the clean up will succeed but what about the other 5,000 deep water drilling operations? What about the sustained drumbeat to keep on drill baby drilling? What about the lives of generations of fisherman and millions of acres of precious shoreline? What about the natural gifts of the Gulf of Mexico that may never recover? What about the fish and wildlife? What about the natural treasures and the long range effects of everything that has been unleashed in the Gulf? No one knows.

If you are in the green world, if you are in alternative energy, if you make safe and healthy products, if you are part of the green revolution, stand up and shout. There has never been a more important issue, there has never been a more important moment than now. Seize it. Take your story and your reasons why to the people. Set the alarm for a giant wake up call. Use this moment to reach the ears and eyes of everyone. Raise you green flag and shout. This is your moment.

– Irv

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photo credit: rengel134                       

What a difference a word makes. With news out of Washington on the waffling on the Alternative Energy front, it occurred to me how much further this effort might be moving along if we weren’t dealing with the term “alternative” as in just another possible way instead of the most intelligent way to create new and reliable sources to power our future.

 Maybe the new term, which I offer up gratis to all of you, should be Absolutely Necessary Energy, or even Can’t Live Without It Energy. Then maybe a sound energy policy would already be in place and people would understand that we can’t live without it.

 As a marketer, I know how we label something has a profound effect on its acceptance. I find it incredible that with all our brilliant sunshine shining down every day and all our abundant wind blowing freely, instead of being captured and harnessed, we’re still dragging our feet on getting out and demanding a sane, inexhaustible and clean supply to power our nation. The jobs it would create and the national security this would engender, not to mention the cleaning of our air and water supply, would be the greatest gift this or any Administration could give our country and the world. 

 So let’s change the name and change our direction on this or someday the future generations will look back on us and shake their heads in disbelief.  

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