It’s hard to wake up in the morning these days and watch the continuing gush of the Gulf oil spill and not think shudder about the consequences of not going green. It’s amazing that every alternative energy option is not being pursued the way weapons technology would be during a war. Make no mistake about it, we are at war and the enemy is coming ashore in the Gulf everyday. Would we allow even for a minute an invasion of American soil? Worse, this is only the most visible spill, there are many more that go unreported.  

It’s amazing that green energy companies are not seizing the moment to rally all of us to insist, demand and scream at the top of our lungs about the current and constant need to green up everything we do. It’s amazing that we are holding onto this dangerous, rapidly depleting, filthy 19th century form of energy that has us by the throat and budget.    

Yes, someday the leak will stop. And yes, someday the clean up will succeed but what about the other 5,000 deep water drilling operations? What about the sustained drumbeat to keep on drill baby drilling? What about the lives of generations of fisherman and millions of acres of precious shoreline? What about the natural gifts of the Gulf of Mexico that may never recover? What about the fish and wildlife? What about the natural treasures and the long range effects of everything that has been unleashed in the Gulf? No one knows.

If you are in the green world, if you are in alternative energy, if you make safe and healthy products, if you are part of the green revolution, stand up and shout. There has never been a more important issue, there has never been a more important moment than now. Seize it. Take your story and your reasons why to the people. Set the alarm for a giant wake up call. Use this moment to reach the ears and eyes of everyone. Raise you green flag and shout. This is your moment.

– Irv

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If you are anywhere near Denver in early March (skiing, soaking in the hot springs, etc.), our friends at CORE Colorado are putting on a sustainability summit that can’t be missed. We’ll be there. Visit us at our booth. 

Here’s all the info from Graham Russell, CORE’s Executive Director.   

2010 SUSTAINABLE OPPORTUNITIES SUMMIT + EXPO

March 2 – 4, 2010 | Colorado Convention Center, Denver, CO

Looking for new ways to turn your company’s sustainability challenges into business opportunities?

The Sustainable Opportunities Summit + Expo, held annually in Denver, Colorado, is consistently one of the most comprehensive, actionable conferences in the industry.

 Our 2010 program promises to be the best yet. Among the sessions you will enjoy are:

Sustainability in the Supply Chain – featuring a plenary panel discussion of the Sustainability Consortium initiated by major retailers and including speakers from Miller Coors, KPMG and Wal-Mart. 

Plenary presentations by Andrew Winston: co-author of the sustainability best-seller “Green to Gold” and Peter Fusaro: author of NY Times best-seller “What Went Wrong at Enron?” 

Sustainability in the World of Sports: a panel discussion of how the sports industry is addressing the demands for more environmentally responsible sporting events AND greener sporting venues. Speakers from the Pepsi Center, Dicks Sporting Goods Park and Icon Venues. 

MORE THAN 60 SPEAKERS, 100 EXHIBITORS + COUNTLESS BENEFITS 

   Gain a global perspective and apply it to constructive local action.

   Turn corporate responsibility into long-term competitive advantage.

   The latest technologies in water treatment & conservation, recycling, waste minimization, sustainable agriculture, responsible mining and more.

   Learn how innovative energy ideas will create a robust economic engine.

   Connect with the most powerful sustainability players, locally and nationwide.

   Get access to key decision-makers, including buyers and investors.

Join Denver Mayor John Hickenlooper, Colorado Governor Bill Ritter, our speakers, exhibitors and hundreds of your colleagues to learn how sustainability is fast becoming the key driver of innovation, improved financial performance and more robust economic development. 

To register or for more info: 2010 Sustainable Opportunties Summit & Expo.

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