Our Green Marketing Lab in Denver is around the corner
March 8th, 2010 by Carolyn Parrs & Irv Weinberg, Mind Over Markets
Imagine being in a room filled with other green-minded business owners and execs and tapping into their smarts for 3 hours on behalf of your business? That’s what our Green Marketing Labs are all about. Our first one in Denver is happening in a few weeks. Think of it, you can saturate on Saturday in our lab and ski on Sunday on the slopes.
Here’s what happening in our first lab.
Green Marketing Lab 1: Developing Your Marketing GPS (Green Positioning Strategy) on March 27.
With over 1,500+ new products enter the market each year, how will you break through the clutter and position your product or service so it’s not another “me too”? In this green marketing lab, you will:
Obtain a clear understanding of the current green market – its obstacles and opportunities
Identify how meaningfully different you are from your competition
Uncover the advantages that result from using your product or service
Identify your key target audience(s) and the rational and emotional reasons they buy your product or service
Develop a strategy statement to effectively communicate your message to your target audience(s)
These interactive, real-life marketing laboratories will give you the insights and tangible solutions you need to make your marketing meaningful in the maturing green market. So bring your questions. Bring your challenges. Roll your sleeves up and have some fun.
PRICING: $40 per lab or $130 for all 4 labs (discounts available for CORE members).
Saturday March 27, 2010, 9:00am – 12 noon
Location: All 4 labs will be held in the CORE offices at 1801 California Street, Suite 4900, Denver, CO 80202.
Register for all 4 labs or any of them individually at: www.corecolorado.org or call (303) 894 6333
Presenters: Irv Weinberg and Carolyn Parrs of Mind Over Markets, a dedicated green marketing communications company in Santa Fe, NM. To learn more about our work, go to www.mindovermarkets.com.
Hope to see you there! Can you help us spread the word and Retweet this or share this with your community?
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