We’ve just come back from the CORE Sustainability Summit in Denver. It was a great show and like every other good trade show we have even attended or exhibited at, we learned a lot. Listening to the many great presenters and speaking to the hundreds of conference goers we heard one thing over and over again. The world of sustainability is suffering from a serious lack of messaging.

This was the theme of the show for us. And well it should be because that is what we have been blogging about since our blog began. Making your green message relevant, accessible and compelling to the mainstream.

It was great for us to be exhibiting there and have our booth proclaim in big, easily readable type “Effective messaging for the maturing green market.” We could see by the interest everyone showed that we had hit a note that resonated broadly among the audience. It showed that across the board the lack of coherent messaging was high up on everyone’s list of what needed to be improved in the world of green communication.

At MOM, it all comes down to a few important points.

Make your message relevant not only to the needs of the planet but to the needs of all those living on it.

Make your message compelling by thinking of what your audience needs and answer those needs.

Make your message educational, informative and entertaining.

Tell your target what’s in it for them.

That’s why we love trade shows so much. In the world of virtual communication, you get to meet your customer face to face and hear them tell you exactly what you need to do.

What do you need to do?

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