Go out of your way to serve, not sell. Help your customer. Tell them things they need to know. If you don’t have what they need, tell them where to get it, even if it’s from your competitor. Give away your knowledge and expertise without cost or expectation. Spread the love.

It’s much more cost effective to keep a customer than to create a new one, so keep them happy. The green consumer, by definition, wants to help not only themselves, but the planet. Knowing that helpfulness is part of the currency of green should be a mantra and guiding principle of your business.

With the onset of social media, there’s never been a better and more affordable way to genuinely reach out and touch someone – thousands, millions at a time. The way to do that, according to Chris Brogan, social media superstar, is becoming a Trust Agent.  “Trust agents aren’t necessarily marketers or salespeople; they’re the digitally savvy people who use the Web to humanize businesses using transparency, honesty and genuine relationships. When you learned a trust agents secrets, your words can carry more power and more weight than any PR firm or big corporate marketing department,” says Brogan.  

At MOM, one of our secrets is being helpful. For instance, in every one of our monthly Greentelligence green marketing newsletters, we offer an in-depth branding examination for free to green businesses owners. We call it “BrandAID”. This is over $750.00 worth of green marketing brains – for free.  We do this to give business owners and marketers a taste of the way we approach green branding and marketing, and more importantly, to help them spread the green message and encourage the growth and success of green products and services. When you reward your customers with your help, they often reward you right back.

 How are you serving?

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In today’s rapidly expanding green market, there is no greater challenge facing marketers of green goods and services than making their brand or service relevant to the here and now. One thing is for sure, it won’t be saving the planet one “whatever” at a time. Not in this time of economic concern and green fatigue.

To help you navigate this rugged road in the maturing green marketing, we’ve launched GREENTELLIGENCE, our news and viewsletter that brings green marketing down to earth. In it, you will find green marketing case studies, highlights from our Green Marketing Blog, a Brand-Aid offer, and more.

We, at Mind Over Markets (better known as MOM), have a simple philosophy. We believe in bringing logic to the ecologic message– creating sound strategic reasoning that results in shifting consumer purchase habits. So read on! And if GREENTELLIGENCE ends up on your “must read” list, remember to sign up to receive it each month. And if you really like it, pass it on to a friend.

Enjoy!

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