Our teleseminar “How Market Research Becomes Market Results: Turning Data into Dynamic Creative in Green Communications” was one of our best yet. Linda Gilbert, CEO of EcoFocus Worldwide, is a market research whiz and many golden nuggets of whizdom were shared between she and Irv. If you want to know the latest consumer attitudes toward green and how to take those findings and create dynamic messaging across all your communications, listen to this.

Presenters

Linda Gilbert is the CEO of EcoFocus Worldwide. She has more than 25 years experience working tracking consumer trends and applying the learnings to brand and communication strategies. EcoFocus conducts ground-breaking consumer research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace.

Their clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.

Irv Weinberg is a Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.

Inquiry: What marketing topics do you want us to feature in our Green Marketing Masters Teleseminars?

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They’re back! Our Green Marketing Masters Teleseminars with some of the most progressive, savvy, cool green marketers on the planet. This month, we’re super excited to have Linda Gilbert from EcoFocus as our featured guest. Here’s what’s up for April…

How Market Research Becomes Market Results: Turning Data into Dynamic Creative in Green Communications

When you have meaningful marketing research as the basis of your communication, your messaging will be stronger, highly strategic and more persuasive. In this teleseminar, our presenters will discuss:

Recent research findings in green and sustainability consumer trends

The emerging mainstream consumer targets for sustainability benefits and what is most important to their purchase decisions

How to take supporting data and consumer insights and turn them into a successful communications strategy

Why saving the planet is not longer a primary motivational trigger and where to go next

Special focus on marketing to EcoAware Moms and Dads: The new parenting archetype for the 21st Century

Teleseminar Sign-up

Date: Wednesday, April 13, 2011; Time: 9:00 am Pacific time; 12 noon Eastern time (1 hour)

Click Here to Register

Presenters

Linda Gilbert is the CEO of EcoFocus Worldwide. She has more than 25 years experience working tracking consumer trends and applying the learnings to brand and communication strategies. EcoFocus conducts ground-breaking consumer research and provides marketing consulting specializing in consumer perspectives on green and sustainable goods and services as well as insights into the health and wellness marketplace.

Their clients include businesses with products and services that touch consumers in their homes and daily lives: foods and beverages; personal care and cosmetics; household cleaning and home improvements; gardening and pest control; school and home office supplies; transportation; restaurants; packaging and recycling, and other consumer and B2B goods and services.

Irv Weinberg is a Co-founder and Principal at Mind Over Markets, a dedicated green marketing communications company, specializes in creating effective messaging in the maturing green market for over 10 years.

He brings with him more than 30 years of senior-level advertising and marketing experience. He has worked for some of the world’s top advertising agencies including Young & Rubicam; Wells, Rich and Greene; LINTAS and Grey Advertising in New York City. Irv has been responsible for heading up the advertising and marketing efforts of Fortune 500 companies such as Coca-Cola, IBM, Club Med, Continental Airlines and General Foods, as well as non-profit organizations and small to medium-sized businesses nationwide.

Irv is also a well-published blogger on many green websites and social communities including his own Green Marketing Blog. He is a featured author in Reuters’ book for C-level executives called Inside the Minds: Greening your Business.

Join us and send in your questions. Inquiring minds want to know…

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Now you can pick the brains of some of the top green marketing experts in the industry in our free Green Marketing Masters Teleseminar Series. Each month, we’ll present a specific topic that is highly relevant in the marketplace. With thousands of new green products and services entering the market each year, you need to know what works, what doesn’t and get real-life, tangible marketing solutions you can use in your business to be at the top of your game in the maturing green market. Each broadcast includes time for live Q&A brain picking.

September Topic: “Avoiding Meaningless Messaging in Your Green Marketing.” Your marketing budget is too precious to allow it to miss the mark with ineffective communications. That can happen when you understand the heart but not the mind of the green-leaning consumer. Effective messages understand the real motivations and speak to the real triggers that affect behavior and influence purchase decisions. This teleseminar will help you redirect your messages so they’re right on target. 

Presenters: Irv Weinberg and Carolyn Parrs, Principals of  Mind Over Markets

Moderator: David Wolf of Small Biz America

Date: Wednesday, September 29, 2010

Time: 10:00 am Pacific time; 1:00 pm Eastern time (1 hour)

Click Here to Register for September Teleseminar

If you have a burning question for our presenters, just post it in our comment box below. For more info, call 505-989-4004. See you in September!

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