When it comes to marketing, there’s no such thing as a little thing. And there isn’t any client, even a small local one, who wouldn’t benefit from good marketing and solid strategies to grow their business.

Every client, from a mega manufacturer to a local Farmers Market, has a story to tell and usually that story is bigger and more interesting than it might seem at first.

While many Farmers Markets are back of a truck or side of the road events, the Santa Fe Farmers Market is something more. It’s a much beloved, looked-forward-to weekly happening and social gathering. It’s what gets weary Santa Feans up early on a Saturday morning to be sure Gary doesn’t run out of his organic lettuce before you get there. It’s local marimba bands and kids playing cellos for tips. It’s master chefs turning the bounty of the market into scrumptious food right in front of your eyes. It’s New Mexico chili sending its pungent plumes in the autumn air.

Because it’s so much more than produce, we had to produce a campaign that was educational, witty and celebrated the food, the farmers and the fun of the market. We created the branding line “All the Right Ingredients” to capture that. It’s a line that conveys many things at once. It invites you to be part of the process. It says the market has just what you need for what you’re cooking. That the market has all the right ingredients for a fun day. The right mix of vendors, bakers, farmers, musicians, craftspeople, and of course the many characters that make Santa Fe such a fun and interesting place.

The print ads themselves take on more specific aspects of the market. What local really means. The value of family farms versus factory farms. The character of the food and the characters that sell it. And more than anything, we wanted the campaign to reflect the fun and charm and excitement of the market itself.

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