There’s a Green Light Ahead.

Take heart green-preneurs, there’s a green light ahead.  According to a recent Advertising Age headline, “Green-Marketing Revolution Defies Economic Downturn: Sustainable-Product Sales Rise as Eco-friendliness Goes Mainstream and Value Players Join the Trend.”  That’s proof that even in a harsh economy; healthier, smarter and safer products have meaning to consumers.  That’s not just because consumers have more planet consciousness, that’s because they have more personal involvement.  They want products that are better for themselves and their families — and the planet too.

That’s the true green message that wants to be told. Organic food equals better food, tastier food, fresher food.  Eco- cleaning products are safer for your kids and home.  Zero VOC paints are not only beautiful to look at but beautiful to live with. They don’t off-gas toxins into your inner environment.  In the time of Swine flu, e-coli hamburgers and scary peanut butter, green products need to make the case that they’re better products. 

For instance, for a solar client we recommended as their company tag line, “We Bring Solar Down To Earth.”  That said two things.  Number one, they harnessed the sun.  Number two and even more important, they have made solar practical, economical, every day and something for everyone, not just off-the-gridders.

What does that mean to you?  Simple. Get relevant.  Communicate your reason for being. What you do and what you do better. Make your case personal and close-in. When you’ve educated all of us in simple, down-to-earth terms, than you create a relationship not just a customer.  You’ve done something for them, instead of just selling something to them.

What are you doing to get relevant?  We want to know.  Really.

Bookmark to: