Take the Green Marketing Challenge.

We live in a world of instants. Instant gratification, instant information, instant connections.

When it comes to your green brand, there is another instant you have to honor.  The need for your brand message to instantly communicate its promise of value to everyone it meets.

A brand must do many things all at once.

It must communicate, compel, intrigue, be meaningful, relevant and educate all at once. That’s a lot to ask of a tag line and graphic approach. But it still has to do it, and do it instantly.

Especially now in our instant age, your brand position has to reach out and grab your audience and steal their attention from the millions of other bits of information flooding their synapses.

The big question for you is, does yours?

Do you have to make me work to understand what you are trying to tell me? If you do, you lost me. I’m already down the block and on to something else.

Is your offer vague? Are you speaking to me or at me? Do I have to guess what you really mean? Are you using generic eco statements like “Green Done Right” or “Saving the planet one ‘whatever’ at a time”?  They’re not greenwashing in the traditional sense. They just wash over you and leave little or nothing behind.

It’s better to say something dull but educational than something slick and meaningless.  But whatever you do, say something for your green brand that I can get instantly.

To add some zest to this request, we at Mind Over Markets are challenging you to TAKE THE GREEN MARKETING CHALLENGE. 

Here it is: Send us your green message (logo, tag line, graphic, copy), and we’ll evaluate it here for free. That’s right. A team of three (Art Director, Copywriter and Account Manager) will thoughtfully assess your brand and we’ll post the results here. Then all of our readers can join in on the conversation too. That’s thousands of dollars of consultation for free to those who are courageous enough to step up and put their brand message on display. 

Let the games begin.

(Send your submission to: carolyn (at) mindovermarkets (dot) com).

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