April 2nd, 2010 by
Carolyn Parrs & Irv Weinberg , Mind Over Markets
Attention Wind Energy companies. It’s not enough to talk kilowatts, wind speed and show me hunky shots of turbines. Make me fall in love. They say all love affairs begin in the mind first, and they are right.
Carolyn and our Art Director, Nicole, attended the Renewable Energy World Show in Austin recently. They noticed over and over again companies, big and small, basically spoke to the head but not to the heart of the issue. They need to remember that I have to say yes to the concept of wind energy first. I have to be willing to change my lifelong energy consumption patterns before I can say yes to turbines as my source of energy.
Tell me how old the use of wind as energy is. Think the Nina, the Pinta and the Santa Maria. Tell me how practical it is now. Tell me that wind generation is easy to live with. That it is free energy. Tell me how tax credits and government programs are making it so easily affordable. How it will increase farm profits and decrease commercial and residential energy bills. Help make choosing wind a breeze for your customers. Then tell me why your version is better.
Wind Energy companies, do something that will make news. Challenge a school district to an energy audit. Show them how much they could be saving. But do it now and get your message out. The government is reported to be creating programs promoting green and alternative energy. That will begin to spike consumer interest. Make sure you have a message that will capture that interest.
The time is now. Don’t blow it.
Tags: Carolyn Parrs, environmental marketing, green communications, Green marketing, green messaging, Green Products, Irv Weinberg, Mind Over Markets, renewable energy, Renewable Energy World, sustainability in business, the environment, wind energy, wind speed, wind turbines
Posted in
green messaging |
2 Comments »
January 15th, 2010 by
Carolyn Parrs & Irv Weinberg , Mind Over Markets
 Recently, President Obama announced over $2.3 billion in Recovery Act Advanced Energy Manufacturing Tax Credits for clean energy manufacturing projects across the United States. These 183 projects in 43 states will generate more than 17,000 high quality clean energy jobs and the domestic manufacturing of numerous advanced clean tech solutions, services and products. And that is great news for all of us. But there’s another side of that coin that needs an equal amount of stimulus. And that’s demand. One of the oldest laws of economics is supply and demand. Neither one is good without the other. So Mr. President, now that you’re helping create supply, consider this a demand for funds and programs that will have consumers demanding clean tech and clean energy in the here and now.While it’s nice to hear phrases like clean coal, that’s not what we’re talking about because clean coal is a goal right now and not a reality. But that $2.3 billion sounds like it could produce some pretty exciting and effective products right here and right now that will create jobs, birth new industries, and give this nation economic and energy independence, not to mention clean air and skies.
American consumers are smart. They’ll know a good thing when the see and hear of it. We need your help to get the message out. What we in the green marketing world need to do is create messaging that presents just how good, sensible and necessary all these clean energy products will be.
Help us get the word out.
Now that oil prices are creeping north again, it just might be the perfect time to re-jolt the American consumer so they don’t go back to sleep and think everything’s just fine.
Maybe some of that loot can be sent our way so we can wage a war on energy terror. Or the shock of high utility prices. Maybe we can use it to bring solar down to earth so it’s not perceived as appropriate only if you live off-the-grid. Maybe we can start to position wind energy as not just a lot of hot air. And maybe, just maybe, tidal energy can become a new wave. Nothing drives the market like consumer demand.
Imagine how stimulating it can be to marry push-to-pull and have consumer interest pull these products into reality and wide usage because they want them. Ultimately, it really is that simple.
As green marketers, we all know what it takes to bring products in from the fringes and make them standard. We’re ready to do our part. Currently, the airwaves are full of PSA’s promoting many worthy causes. Let’s add intelligent clean tech to the list.
It seems to me that there is no more worthy cause than clearing the air, saving our water, preserving our forests, protecting our beaches, wild life and ailing oceans. And using the natural resources of the sun, the wind and others yet to come, to power our present and our future.
There is no more intelligent use of financial resources than using it to fuel our future with industries that add value without depleting resources. And talk about ROI, not only will we become the world leader in eco-technology, we will create a revenue stream that will enrich us in many ways for generations to come.
President Obama, email me at mindovermarkets.com. We need to talk.
– Irv |
Tags: clean coal, clean energy, energy independence, Green marketing, Mind Over Markets, President Obama, Recovery Act Advanced Manufacturing Tax Credits, solar energy, tidal energy, wind energy
Posted in
renewable energy |
5 Comments »
June 22nd, 2009 by
Carolyn Parrs & Irv Weinberg , Mind Over Markets
photo credit: rengel134
What a difference a word makes. With news out of Washington on the waffling on the Alternative Energy front, it occurred to me how much further this effort might be moving along if we weren’t dealing with the term “alternative” as in just another possible way instead of the most intelligent way to create new and reliable sources to power our future.
Maybe the new term, which I offer up gratis to all of you, should be Absolutely Necessary Energy, or even Can’t Live Without It Energy. Then maybe a sound energy policy would already be in place and people would understand that we can’t live without it.
As a marketer, I know how we label something has a profound effect on its acceptance. I find it incredible that with all our brilliant sunshine shining down every day and all our abundant wind blowing freely, instead of being captured and harnessed, we’re still dragging our feet on getting out and demanding a sane, inexhaustible and clean supply to power our nation. The jobs it would create and the national security this would engender, not to mention the cleaning of our air and water supply, would be the greatest gift this or any Administration could give our country and the world.
So let’s change the name and change our direction on this or someday the future generations will look back on us and shake their heads in disbelief.
Tags: alternative energy, clean energy, Green marketing, Mind Over Markets, renewable energy, solar energy, wind energy
Posted in
renewable energy |
5 Comments »
