Marry ecology and economy.

Green is for everyone.  It’s not fringe or “‘off the grid.”  It’s mainstream and Main Street.  Imbue every message your business communicates with something for everyone. 

The package of energy-saving light bulbs that we opened yesterday had a little sticker on it that said these bulbs can save you $184.00 per year.   A client of ours that manufactures cloth diapers communicates that her diapers not only are eco-friendly (appealing to the heart) but can save you over $2,000.00 per child from birth through potty training (appealing to the head).  When ecology meets economy, it’s a win-win for everyone.    

Do you have an ecology meets economy story or tip you’d like to share?   We’d love to hear it and share it!